PRESS RELEASES:
Recycled Art Created from Junk Mail Makes Fine Art Pop
Artist Sandhi Schimmel Gold rescues paper waste: advertising ephemera, menus, greeting cards and more to create eco-friendly fine art celebrities can’t get enough of.
Phoenix, AZ - January 4, 2010 -- Every American receives close to 560 pieces of junk mail each year. Those billions of pieces of junk mail—if laid end to end—would circle the globe more than 240 times. About 50 percent of it ends up in landfills.
Birth of Venus Schimmel Gold’s first solo museum show is at the Springs Preserve Museum in Las Vegas through March 14. The Springs Preserve is a 180-acre cultural institution designed to provide a vision for a sustainable future. However, Schimmel Gold currently has art on display in galleries in several cities in North America. Schimmel Gold is also featured in the recently released 2010 edition of Ripley's Believe It or Not! annual book, "Seeing Is Believing."
About the Art
With a variety of mediums to choose from, Sandhi Schimmel Gold prefers junk mail. The Arizona-based artist creates amazing portraits by upcycling paper destined for landfill. "My pictures are made of thousands of incongruent pieces—images and text."
Schimmel Art was founded with a mission: to create extraordinary fine art while re-using materials that might go to waste. The artist recycles canvas and frames and uses adhesives and lacquers that are acid-free, water-based and non-toxic to complete her work. It is truly eco-friendly fine art.
How The Art is Created
Schimmel Gold marries beauty and ecology. The artwork asks: What is beauty? She re-uses the very images that arrive via mail. She chops them up to create an entirely new illustration of beauty. “I believe we are an aggregate of tiny bits: who we are and where we've been—or who we pretend to be,” Schimmel Gold explains. The artist includes personal objects, photographs, even tax forms in her art.
The art is created in a colorful and complex way this artist sees the world, and the art that evolves from it reflects her need to recycle and to create beauty. Schimmel Gold is a Synesthete—a person who experiences the fusion of two senses—a blending of color and numbers, taste and shape. It’s a rare phenomenon, and Schimmel Gold is considered a "true" Synesthete artist along with David Hockney, Joan Mitchell and Leonardo Da Vinci.
About the Process
“In my world, words, numbers, and sound are infused with color. I do see things differently. My brain is the projector—placing images on blank canvas.” The art is completely handmade; each original can take several weeks to complete.
Schimmel Gold began her professional career painting artistic murals, went on to design consumer goods and later produced retail displays and stage sets. She was always painting custom portraits on the side and is now dedicated to her art full-time.
Her Current Exhibits & Commissions
Schimmel Gold's junk mail mosaics have been displayed at various juried shows, gallery exhibits and museums. She has an established clientele of private and corporate collectors in the United States, Asia and Europe. This summer, Translations Gallery in Denver, CO will host a solo exhibition of the artist's work.
Recently, the artist completed two large commissions. One, for musician Don Miggs — a custom portrait of wife, Lisa DeBartolo Miggs is 48x72” was a surprise gift. Another, a 36x72” landscape of the Rocky Mountains, hangs in the Molson/Coors headquarters in Golden, Colorado — various pieces of Coors packaging and marketing materials were upcycled to create the work. Celebrities who commissioned Schimmel Art portraits include: Kevin Sorbo, Holly Robinson Peete, Deanna Russo, Eva Jeanbart Lorenzotti, Billy Bush and Nancy O’Dell.
About the Artist: Sandhi Schimmel Gold works and lives in Phoenix. To find out more about the artist and her work, exhibits and dates visit www.schimmelart.com or http://www.facebook.com/profile.php?id=1077412083 ###
TO CONNECT WITH THE ARTIST:
Facebook Fan Page: S A Schimmel Gold
LinkedIn: Sandhi Schimmel Gold
Twitter: @SASchimmelGold
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For more information, interviews or to receive hi-res images for publication, please contact Sandhi Schimmel Gold
November, 2009
Eco-Artist Sandhi Schimmel Gold - Painting LIVE - NOVEMBER 12, 2009
APS Energy Star® and Solar Community Privada VIP Open House & Green Living Showcase
SCOTTSDALE, AZ - November 2, 2009 - Discover a community being built to require “Near Zero” energy usage by utilizing the highly efficient new PVT Echo™ Solar System that produces energy to light a home, run appliances, provide heating and cooling, and heat water for bathing as well as for the pool and spa. Find out how we successfully meet the City of Scottsdale’s Advanced Green Building Program requirements and have achieved Diamond Level certification– the highest level of achievement– from nationally-recognized construction program Environments for Living®.
At Privada we’re proud to be leaders in both sustainable building and in creating exquisite homes that are truly environmentally responsible for the long term.
Join us for this very special and informative event. Enjoy live music, sweeping desert views from our backyard, and locally-sourced hors d'oeuvres, wine, beer and cocktails in our VIKING® kitchen.Thursday, November 12th from 5:30 to 8 p.m.
LIVE at this event Sandhi Schimmel Gold - a local green fine artist will exhibit her eco-friendly fine art - mosaic portraits created from junk mail. In addition, the artist will create - on site - a landscape masterpiece for raffle. Proceeds will benefit the Center for Sustainable Solutions, the non-profit arm of the Arizona Green Chamber of Commerce.
For location and directions visit: www.privadapinnaclepeak.com. Kindly RSVP to: rsvp@kwprgroup.com. For out-of-town guests attending GREENBUILD 2009 in Phoenix, complimentary transportation to/from the event is provided by Clean Air Cab by calling 480-777-9777.
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FOR IMMEDIATE RELEASE:
November 05, 2009
Exhibits focus on the influence of advertising in living a green life
Las Vegas, NV—New exhibits on display in the Patio Gallery of the Desert Living Center from November 14, 2009 until March 14, 2010 explore how advertising can be and is being used to explore sustainability. Visit these exhibits and make your opinion known about mass media promoting the consumption of “green” products and lifestyles, as well as its use as a vehicle to prompt consumers to make a difference.
Collected by ACT (Advertising Community Together) the ACT Responsible-Advertising Sustainability exhibit showcases ads from around the world that market sustainability. From companies working toward more environmentally friendly operations and “green” products to values that organizations want you to support, this interactive exhibit examines the effectiveness of sustainability-themed advertising, poses questions, and provides opportunities to share your views on advertising and the issues highlighted.
“Advertising surrounds each of us and has an impact in our daily lives on both a conscious and subconscious level,” said Managing Director of the Springs Preserve, Elizabeth Herridge. “These exhibits will give you reason to pause and examine the role ads play in the sustainable choices you make.”
Artist Sandhi Schimmel Gold takes this one step further, using advertising of many forms to create colorful mosaic portraits. Sandhi Schimmel Gold: Junk Mail Art features these portraits, which are assembled from “tiles” made from junk mail, old greeting cards, calendars, photographs, and other paper ephemera—materials that would otherwise go to waste. A self-described “rabid recycler,” Schimmel Gold shows us new visions of beauty created from the advertising industry’s images of beauty.
About the Springs Preserve
The Springs Preserve is a 180-acre national historic site that is the original oasis of Las Vegas and a beacon for a sustainable future. Located three miles from the Strip, the Preserve provides indoor and outdoor experiences that enrich, educate, and entertain visitors of all ages. Indoor experiences include two exhibition galleries dedicated to showcasing art of local and national significance in 8–10 exhibits annually; on-site technologically advanced learning centers; over 300 state-of-the art interactive museum exhibits; and an immersive theater experience. Outdoor experiences at the Preserve include 8 acres of botanical gardens, a series of walking trails leading to historical structures and restored wetlands, live desert wildlife exhibits, a child’s play area, and a 1,800-seat amphitheater. Celebrating the diversity of Las Vegas culture, the Preserve offers events and educational programming that enhance every season of life in the Mojave. Award-winning LEED Platinum architecture and water-smart desert landscaping highlight the Preserve's dedication to sustainability. The Preserve is located at 333 S. Valley View Blvd. For more information, please visit www.springspreserve.org.
ARIZONA GREEN CHAMBER OF COMMERCE: PHOENIX CHAPTER TO BE FEATURED IN ARIZONA SCIENCE CENTER’S “GREEN ROOM GALLERY”
Eco-Artist Sandhi Schimmel Gold featured in Exhibit opening NOVEMBER 7, 2009
FOR IMMEDIATE RELEASE
PHOENIX (October 8, 2009)–The Phoenix Chapter of the Arizona Green Chamber of Commerce (PGCC) announces today that it will partner with Arizona Science Center in the creation of the “Green Room Gallery,” to open in November. The installation will be open through January in the Sybil B. Harrington Galleries.
Both the PGCC and Arizona Science Center recognize the need for environmental and social education and responsibility in our community. This partnership represents a unique opportunity to educate visitors, expose them to local green resources, and get them thinking about possibilities for sustainable practices in all aspects of every-day life and business. The exhibit will highlight the science behind the green, as well as provide guests with actionable information.
The Green Room theme, ”Moving in the Right Direction,” will demonstrate how small, simple choices of green products, services and practices can make a dramatic impact on the social and environmental fabric of the Valley of the Sun. Sandhi Schimmel Gold's "Spiraling Into Control," an abstract non-toxic, eco-friendly art work created from junk mail, is featured in the home environment.
Display topics include energy savings, water savings, sustainable materials, indoor environmental quality, recycling practices and sustainable lifestyle practices. The exhibit space will be split out to showcase applications across home, transportation, school and workplace. Exhibitor/Sponsors are to include members of the PGCC, and Phoenix-area businesses that demonstrate commitment to promoting green practices.
“As one of the only state level Green Chambers of Commerce, PGCC is honored to partner with the premiere learning and education facility in Arizona,” comments Mara DeFilippis, CEO and Founder of the PGCC. ”The timing couldn’t be better,” she adds. “With Greenbuild in Phoenix, all eyes are on us, and our member/sponsors have a wonderful forum in which to showcase their products and services. We are especially excited that this exhibit will teach visitors in a very hands-on, experiential and meaningful way.”
Chevy Humphrey, President and CEO of Arizona Science Center notes that “as a leading resource for science education within Arizona, the Science Center strives to keep our communities learning, growing and looking to the future. The “Green Gallery” allows us the opportunity to educate our guests on local green initiatives and inspire them to think green within their daily lives while exploring the scientific properties that support a green choices.”
About the Arizona Green Chamber of Commerce
The Arizona Green Chamber of Commerce is a non-profit organization committed to strengthening the voice and influence of businesses united to promote an environmentally responsible economy and green public policy. Its mission is to link individuals and businesses dedicated to advancing sustainability and serve as a central portal of information, resources and connectivity. For more information, please visit http://www.arizonagreenchamber.org/Phoenix
About Arizona Science Center
The mission of Arizona Science Center is to inspire, educate and entertain people of all ages about science. Featuring more than 350 hands-on exhibits, a multi-media Dorrance Planetarium, a five-story IMAXÒ Theater and programming to fit kids of all ages, Arizona Science Center provides educational entertainment year round. Located at 600 E. Washington Street in historic Heritage Square in downtown Phoenix. For more information, please visit www.azscience.org <http://www.azscience.org> or call 602-716-2000.
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Molson Coors Commissions Artist Sandhi Schimmel Gold to create Sustainable Art
Colorado Landscape Created from Coors Packaging, Marketing Materials, and More
Phoenix, AZ - October 20, 2009 - Translations Gallery in Denver, Colorado has facilitated the commission of a custom creation for the Molson Coors headquarters in Golden, Co. by eco-artist Sandhi Schimmel Gold. The artist has created an abstracted, fictional Colorado landscape from a number of photographs - featuring Rocky Mountains, meadows and a stream.
The artist creates mosaics from junk mail - for this piece, she is also incorporating materials from Coors products, packaging, aerial photography from Golden, Colorado and marketing materials. She hand-cuts the materials to create "tiles" which she affixes to canvas. The size of this landscape is 36x72". The target date for completion is November 14, 2009.
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